Skip to content

3D MIDs and Peanut Butter Cups

February 14, 2012

What can we learn about 3D MIDs from Peanut Butter Cups?

A lot.

But first lets go back to our childhood and look at the infamous Reese’s Peanut Butter Cup commercial. You know the one that shows how it all started.

Two guys, each one loves their snack of choice. One chocolate, the other peanut butter. Both have no intention of ever switching to the others snack of choice.

Then one day they round a corner from opposite sides and crash.

“Your chocolates in my peanut butter!”

“Your peanut  butters on my chocolate!”

Separate both chocolate and peanut butter are OK. But combined they’re awesome!

In the commercial it was serendipity. In real life Mr. Reese (a former Hershey employee) probably noticed something that many people took for granted and combine the two. In many cases creativity is just taking two ideas that already exist and combining them into something new.

What two things would you combine to make something radically different?

Hey, my circuits are on your plastic component! And it works!

Not long ago someone thought of combining circuits and plastic components. The result, 3  dimensional molded interconnects (3D MID), changed the way cell phone antennas are made today.

LDS Antenna for cell phone

Antenna are no longer planer. Reception isn’t dependent on your orientation to the tower.

You can get multiple antenna into smaller spaces because you have integrated antenna pattern and circuitry into an existing and previously unused space, the carrier.

You have eliminated parts making the entire system less complex and more reliable.

How could you use a 3D MID to make your product better?

Being creative is looking more closely to the combinations available to you. It’s about being fearless not necessarily being more intelligent.

After all there are a lot of intelligent people who aren’t overly creative. In fact some are down right boring.

Fearlessness however is almost always present in creative people. They lack the fear of others judging them and being laughed at if something doesn’t quite work. They keep trying. they know when they are onto something that could change the world.

Do you consider yourself fearless?

Can you see the benefits of 3D MID technology to your product?

Do you want to explore the combination of your product with our 3 dimensional molded interconnect technology?

If so, contact us today for a complimentary overview.

No pressure, no strings. And your IP is safe, we don’t compete with our customers, we make their product better.

If you found this information to be useful subscribe to our blog so you won’t miss any of the valuable information we provide.

SelectConnect Technologies manufactures 3-dimensional molded interconnects using the LPKF-LDS process to laser scribe circuitry on injection molded components as well as selectively plates circuits integrated into components produced by the Double-Shot molding process.

As the only contract provider of LDS 3D-MID services in North America, we work on projects from early phase prototypes and scale up to high-volume production.  Contact us to learn more about our processes and


From → 3D-MID market

Leave a Comment

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: